Lawrence Lemaoana

The first step that I took before starting on the project, I studied the Pima CD4 Analyser as described by the technical briefs of Inverness Medical. I wanted to know exactly what the machine is capable of scientifically; to try and understand for myself its qualities. I also asked local people that I knew who had knowledge on the subject of HIV/AIDS and health, what kind of impact this analyser was likely to have.
These images, for me, are about reaching out to people; promoting knowledge of ones HIV status as a form of positive empowerment in a country where “power,” has an historical significance, which contains a multitude of connotations. Because of these connotations I determined that the images would carry no negativity in the battle against HIV/AIDS. Like in Pop Art, which developed from graphic design imagery, I sought a clear crisp message that everybody can understand: - there is hope.







